CONNECT UPSKILL
https://www.connectupskill.com/
contract social media manager from july 2022 - 2023
content editing and production + graphic design
spearheaded initial brand + marketing strategy and social media growth of a high-growth seed stage startup.
grew social media channels from launch to 200K+ impressions and 1500 new followers in under 3 months.
01. TIKTOK/INSTAGRAM REEL CONTENT
Alongside the fellow manager, we ideated and created content for the Connect Upskill Tiktok from July 2022 to 2023. In that time, we had several videos that gained traction with 50k-100k views and grew the account from scratch to 29K likes and 1.5k+ followers.
02. INFOGRAPHIC DESIGN for INSTAGRAM
SOCIAL MEDIA BRANDING AND DESIGN by KIRSTEN PARDO
COPYWRITING by KIRSTEN PARDO and JULIA NEES
Similarly, we grew the Instagram by posting reels, as well as developing bi-weekly/weekly infographics to bolster our feed.
03. PARTNERSHIPS AND COLLABORATIONS
POSTER DESIGN by KIRSTEN PARDO
In my time there, we helped bolster partnerships that Connect Upskill establihed with various companies, mainly to host on-campus events and promote opportunites for students. Partner companies include Princo and VMG Consulting, as well as Discord and various companies seeking summer interns.
